The official song of the 2010 World Cup "De Ghuma Ke" is composed by the trio of Shankar–Ehsaan–Loy, and is sung in Hindi, Bangla and Sinhala. It has been sung by Shankar Mahadevan and Divya Kumar and has been marketed by Ogilvy and Mather. It incorporates an array of Indian rhythms, as well as elements of rock and hip-hop. The song will be performed in the opening ceremony of the tournament to be held in Bangladesh on February 17, 2011.
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